Cases of Rewrite Card

City’Super is a well-known “Mega Lifestyle Specialty Store” in Hong Kong, and is always a pioneer in industry with its friendly customer services. In 2006, City’Super has made a move to deploy a new membership card system using the Hybrid Mifare & Thermal Rewritable technology. It allows members to accumulate bonus points as part of their Seasonal and Annual Reward Schemes. Members can also charge the card with money to make cash-free purchases, and shorten the transaction time.Members are able to instantly check the accumulated bonus points at their service counters or the auto card printing machines.City’Super also issued e-gift cards with flexible prepaid values. The prepaid value needs not to be used in one-time, and the remaining balance will be clearly shown on cards after each purchase. This gives a more convenient and enjoyable shopping experience, and makes it perfect for family, friends and business use.

Hung Fook Tong Holdings owns more than 20 years experiences of producing health beverages and food in Hong Kong. While the products are traditional, Hung Fook Tong adopted a modern management style and expanded rapidly with over 60 outlets in Hong Kong now. In order to provide better customer services, Hung Fook Tong deployed their own membership card system using the Hybrid Mifare & Thermal Rewritable technology in April 2008. Members can store value in the member cards to enjoy an extra 10% cash rebate. Bonus points will be rewarded for every purchase using the prepaid cards, and members can redeem the quarterly cash rewards, special members’ discounts or gifts etc.The custom made Loyalty Management System was integrated with the existing POS system to form a basic platform which can be upgraded from time to time according to the marketing needs. The powerful data capture and backend analysis system allows management to understand better the customers’ preference and behavior. These will be important references for any future development of the company in order to give better customer services.


Zense Hotel and Spa is a five star boutique hotel in Shenzhen, opened in December 2007. Zense Hotel is popular for its modern and contemporary design. The hotel is well facilitated with a wide selection of F&B outlets and a spa center, providing a one-stop leisure and entertainment service. To further enhance the high-tech and modern image of the hotel, Zense Hotel & Spa has adopted an “all-in-one card system” payment platform. Members can use the Hybrid Mifare cards for payment in any F&B outlets or spa center in the hotel area for convenience, and also for a more superior VIP identity.Zense Hotel & Spa built a central membership database, which is integrated with the hotel, spa and F&B management system so that customers can add value or do payment with one single card in any station. The backend database collects all the data for centralize analysis and hence improve the CRM efficacy.


Golden Harvest Group has deployed the new Hybrid Card System in all their five theatres in 2007. System consists of a powerful data capture system and a loyalty management software which supports various bonus and promotion ideas. In order to give a better service, the system was integrated with their POS platform in box offices, ticketing kiosks, online booking and telephone booking system. Members can earn bonus points from either one of the above channels and the latest bonus status will be shown on cards for easy reference. Members can also check their latest membership status online.




New Balance, one of the largest athletic footwear and apparel companies, has released a new bonus rewarding system in 2007. The rewritable window of the Thermal Rewritable Card system allows real time delivery of latest bonus status and specified promotion messages.

Highlights of Rewrite Card

You reap what you sow,

if you do it right,
the time has come to Harvest.

Let your Corporate Card voices your commitment. The connection begins when you handed them their rewrite member card. The Rewrite Card is sleek, trendy, feature-rich and different from the other cards that they have. This is the ONE card that they want to keep in the purse or wallet, this is the ONE card that they want to show to their friends. Yes, the Rewrite Card is a marketing tool all by itself.

Distinguished Features of Rewrite Card
Rewrite Card excels over the traditional Paper and Magnetic cards primarily on the fact that the rewrite card technology allows information to be instantly printed and updated on the card. Data is now humanly visible without the need for expensive computer and paper.

Highlights of Rewrite Card
–Latest information can be updated on the card
–Cost effective promotional and marketing channels
–Card holder can always have the current status view
–Provide great support for your customer loyalty programs
–Large printable area with rich information shown
–Re-writable area for erase and re-print to 500 times
–Fast printing speed: no longer than 6 seconds under any condition
–Cannot be accidentally erased by magnetic source
–Use state-of-the-art thermo printing technology, no ribbon/toner or consumable part is required

Advantages of Rewrite Card
–Improve customer satisfaction & relationship
–Contribution to Repeat Sales
–Enhance corporate image
–Low running cost
–Extreme high portability
–High print speed
–Error-free processing

Rewrite Card System combines with “Loyalty Management Software” allows you:

–To develop your own database, to update it on a regular basis, and to build up purchase records of your clients.
–To design your loyalty scheme: points, credit of purchase, spending of points, type of loyalty scheme depending on clients’profile.
–At the cashier:
*to check in purchases in few seconds.
*to automatically print and update customers loyalty cards.
–To understand behavior of your customers: frequency of purchasing, type of purchase, the last visit of your clients.
–Integrated automated e-mailing and mailing.
–To have a clear overview of your sales by clients, by type of items, by period of time.

Loyalty Management System offers ENTRY-LEVEL CRM functionality:
–Who buy What
–Who did not visit you since when
–Who are the frequent buyers
–Who have an average amount of purchase higher than the overall average amount of purchase
–Who have an average amount of purchase lower then the overall average amount of purchase

Many Beauty Shops already use Rewrite Card

About Me

Hi, Welcome to my blog. I am Jeff.

My company Chinetek Intelligence Co. Ltd. focusing on the Customer Relationship Management (CRM) solution for the Retail & Service Industry, we apply the latest card and software technology to assist our customers to build up an effective and customized CRM system with high return of investment.

We provide ALL KIND of Card System including barcode, magnetic，mifare (smart card) and thermal rewritable card, to fit for customers' requirement and budget. Combining with different Application Software, we provide the widest range of applications including Members/VIP System, Bonus and e-Cash, Smart Estate, Smart Clubhouse, Smart Access Control Systems and so on.

Headquartered in Hong Kong, our company is witnessed by more than 2 decades of history and have offices in mainland China including the strategic portals in Beijing and Shenzhen.

As the exclusive distributor of Natec Thermal products and the mega-distributor for Zebra, Natec, DNP, RJS, PSC, Microscan, Sony, Casio, Privilege and others in Hong Kong and Mainland China, we positioned well to serve the professional community in the ID Technology with barcode, thermal, card printer, Mifare device and the latest Thermal Rewritable product lines.
We love to communicate with you.

You are welcome to visit our company website : http://www.chinetekintel.com/